October 29, 2020 update: Adidas and Ivy Park’s fall capsule will launch at 4:00 PM EST on October 29, 2020 on adidas.com. It appears the collection can also be purchased on the updated Adidas app at 12:00 PM EST.
October 28, 2020 update: Adidas and Ivy Park’s fall capsule will launch on October 29th at 5:00 AM GMT on adidas.com. It is not clear if there will be a separate, later time for the U.S. adidas.com launch though it will be available at more chains like Foot Locker on October 30th.
Check out Australian pricing and items below.
Following a series of leaked image, Adidas today released (October 22, 2020) official campaign video for its upcoming collaboration with Beyoncé-owned Ivy Park. The collection will release first on adidas.com on October 29th followed by a launch at select retail accounts on October 30th.
In the 90-second visual, which includes an appearance by Blue Ivy Carter, CEO and entertainer Beyoncé reflects on the year 2020 and how her life has changed because of the pandemic.
In the video she states, “It was the first time in my life I’ve been so still. When you have nowhere to go, where do you go? I tried to make sure I got five minutes by myself in the bathtub everyday. It was difficult and I still heard, ‘Mommy!”
The video concludes with Beyoncé asking, “Where is your beast mode?”
Responding to disgruntled fans who were upset by sizing limits in the January 2020 drop, Adidas has added additional sizing with most apparel items offered from size XXXS-4X. Pricing for the collection ranges from $20 for accessories up to $200 for outerwear.
Working off a coral, mesa, yellow tint and dark green color scheme, accessories are comprised of a belt bag, fanny pack, duffle bag, hat, belt and socks.
There are six footwear silhouettes in the collection with an Ultra Boost, Nite Jogger and Super Sleek 72 silhouette returning from the debut drop, along with the new Ivy Park Forum sneaker in mid- and low-rise options.
It’s been a big news day for Adidas with news emerging that it plans to sell off Reebok by spring 2021.
