Apple-owned Beats by Dre has tapped Tokyo label Ambush to design the brand’s first-ever glow-in-the dark Powerbeats wireless headphones, which are sweat resistant and retain a charge for up to 15 hours.
The campaign effort for the collaboration features Ambush designer Yoon Ahn as well as Nigerian performer Burna Boy (real name Damini Ogulu), whose single “Way Too Big” is used to score the campaign video.
Priced at $200, Beats by Dre and Ambush’s Powerbeats will launch on November 18, 2020 at Ambush’s Tokyo stores and online shop, along with Apple’s online store and at select retailers.
Check out the promotional video for the effort below.
