Puma has announced London-born pop star Dua Lipa has joined the brand family and will be the newest face of the company’s women’s business. Lipa will star in Puma’s “She Moves Us” spring 2021 campaign, focusing on inspiring women who move together to achieve and connect through sport and culture.
According to press, “Dua will collaborate with the global sports brand to help inspire women around the world, not just by being featured in global campaigns, but through important inclusive initiatives close to her heart.”
Commenting on her new role, Lipa stated, “I am so excited to announce my partnership with Puma. From performance rehearsals to hiking in the hills, it’s important to feel comfortable & look good. I’ve got so many ideas for the projects and campaigns I’ll be taking part in and look forward to bringing them all to life with my Puma family.”
Kicking off the multi-year partnership, Puma will sponsor her upcoming Studio 2054 performance on November 27th for which she and her performers will where Puma sneakers.
Check out the first official images of Lipa for Puma below.