Sneakers

Despite Controversy Reebok And Cardi’s Club C Sneakers Completely Sell Out

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Following the debut launch in mid-October, Reebok and Cardi B have queued up their Club C sneaker in three colorways: patent red or black and chalk. The launch also includes the addition of a Reebok and Cardi B Club C Double model in patent red or chalk, along with a hoodie, cropped hoodie and t-shirt detailed with the launch’s tagline, “B Unexplainable.”

Reflecting Cardi’s (real name Belcalis Almánza) love of family, especially her daughter Kulture Chephus, the collection also includes grade school and toddler sizing.

The launch received some blowback from a Footwear News launch-related editorial (above) showing the 28-year-old rapper mimicking the multi-arm poses associated with Hindu goddess Durga.

Not long after comments began to bubble up, Cardi took took to Instagram Stories where she wrote, “When I did the Reebok shoot, the creatives were telling me that I was going to represent a goddess that represents strength, femininity, and liberation, and that’s something that I love and that I’m all about and I thought that it was dope, but if people think I’m offending their culture or their religion, I want to say I’m sorry. That was not my intent. I do not like disrespecting nobody’s religion.”

While Cardi received some push back, the controversy didn’t appear to have a negative impact on demand for the shoes, which are now sold out on multiple sites in adult sizes.

Launched on November 13, 2020, the Club C shoes are priced at $100 for women’s sizes, $75 for grade school and $50 for children’s. You can find Reebok and Cardi’s Club C shoes in a handful of sizes on reebok.com, macys.com and journeys.com. The hoodie and cropped hoodie are available on reebok.com.

Check out Cardi’s apology for the editorial below.

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