Based in Miami, DJ and producer Suzi Analogue was in the midst of a tour when COVID-19 hit and ground her travels to a complete halt. Making the most of the forced downtown, Analogue (real name Maya Shipman) linked with her friend Suzette Guy, a designer who had been styling her stage costumes since 2017.
Rooted in the statement-making custom kimonos Analogue wears while DJ-ing, the two creatives conspired during downtime to launch Su Casa, a loungewear label merging color, comfort and style.
As to why Su Casa is themed on loungewear, Analogue explains, “We came up with the idea of lounge and bodywear inspired by the moment of collective rest the whole world didn’t even realize it needed.”
In an email exchange Analogue and Guy they explained how it all began and plans for the label’s launch in 2021. Check out the exchange below.
Snobette: I love the concept of Su Casa. What was the thinking behind selecting loungewear as your first release?
Suzi Analogue: “Thank you! Su Casa as a concept was inspired by a few cosmic elements aligning. First, there’s the similarity of our names, and we both have New York roots, myself the Bronx and Suzette, Queens, but we didn’t meet until I moved to Miami and we lived in adjacent neighborhoods.
Suzette is a designer and has been re-imagining kimonos for my tour costumes since 2017, notably the international Zonez World Tour which was cut short when COVID-19 hit the world.”
“When that happened, we came together to decide how we can bring the kimono experience from the stage into people’s homes. We came up with the idea of lounge and bodywear inspired by the moment of collective rest the whole world didn’t even realize it needed.
“The pieces are meant to be worn many ways, from lounging at home, creating your own portals of self-care and feeling yourself to layering in order to run out and get things done in the streets. Su Casa is about embracing and empowering your own space, starting from within. We use slow fashion methods to create more balance in our process, our lives and in our environment.
“This year taught us that the comfort and care that we need in this world starts inside of us, so the pieces speak to that.”
Snobette: You were born in Queens and are now based in Florida. Has your aesthetic or relationship to fashion or color changed?
Suzette Guy: “I’ve always embraced color. I come from a colorful Jamaican family, but moving to Miami definitely softened my aesthetic and helped my explore my feminine side.”
Snobette: What are the sizes and price ranges for Su Casa?
Suzi Analogue: “The Su Casa collection will launch in January 2021. Sizes will range from XS-XXL with prices between $65-$295.”