Thus far preview images four footwear silhouettes: a new hiking silhouette featuring a platform outsole, plus a Sleek Super 72, Ultraboost and Forum Mid sneaker, all of which are offered in white/white colorways.
Campaign imagery includes none other than Ivy Park boss Beyoncé, along with Gucci Mane and Hailey Beiber.
Check out campaign video and images below, along with shots of the four shoes.
Adidas and Ivy Park’s “Ivy Park” launch timing is as follows:
U.S. Adidas launch: February 18, 2021
Global Adidas launch: February 19, 2021
Adidas retail partner launch: February 20, 2021