Refining the previous unisex approach to sizing, Adidas and Ivy Park’s website is now labeling garments as women’s or gender neutral with sizing described as “crafted with every shape and person in mind, the new collection features gender-fluid silhouettes with sizes ranging from XS-4XL.”
On a page designed to help the customer find the perfect fit, sizing is broken down into three women’s and two gender neutral categories accompanied by a description and sizing recommendations.
The shift reflects some of the difficulty brands run into when they unilaterally label all garments in a collection as unisex even when some of the silhouettes are built with a woman’s or man’s frame in mind.
In the case of Adidas and Ivy Park, there have been no shortage of complaints about how the garments are sized with customers finding the clothing either much bigger or smaller than anticipated.
The Icy Park collection is rolling out globally on adidas.com/ivypark and the Adidas app (be sure and check to see if you have early access!) on February 19, 2021. It will launch at partner retail accounts globally on February 20th.
Adidas.com February 19th launch timing by region is as follows:
North America: 4:00 PM EST
Latin America: 12:00 PM local time
Europe: 12:00 PM CET
Asia Pacific: 12:00 PM local time
Adidas and Ivy Park Sizing Recommendations
Women’s Tight Fit: Designed to accentuate the female form, this tight, compressive fit hugs every curve. Sizing recommendation: Order your usual women’s size for a compressive fit. For a slim fit that’s less compressive, size up.
Women’s Regular: Fitted in the waist and slightly loose off the body, this true-to-size fit keeps things comfortable yet feminine. Sizing recommendation: Order your usual women’s size for a standard fit.
Women’s Oversized: Crafted specifically for women, this oversized fit makes a statement with its loose and voluminous proportions. Sizing recommendation: Order your usual women’s size for the oversized look.
General Neutral Regular: Created for every body, this genderless fit will be larger on women than on men. Sizing recommendation: Order your usual men’s size for a regular fit. For women, we recommend sizing down.
Gender Neutral Oversized: Oversized, genderless, and made for impact, this fit is large with volume throughout the sleeves and body. Sizing recommendation: Order your usual men’s size for the oversized look. For women, we recommend sizing down.