Adidas and Beyoncé have revealed official preview images and video for their third collaborative Ivy Park collection featuring a full range of clothing, accessories and footwear.
Titled “Icy Park,” the third collection themed on a white, deep bably blue and copper brown color story includes the debut of a new Ivy Park monogram and is highlighted by outerwear pieces such as a convertible puffer and an icy blue full-length faux fur coat both of which are on view in the campaign video below.
There are five footwear silhouettes: Ultraboost, Forum Lo, Forum Mid and Super Sleek plus the introduction of a sharp-looking Super Sleek boot.
The campaign for the outdoor sport-themed capsule stars Beyoncé with a supporting cast including Hailey Bieber, rapper Gucci Mane, singer Kaash Paige and models Akesha Murray, Shi Gray and Kyla Coleman.
Sized from XXXS – 4X and priced from $30 for accessories up to $850 for outerwear pieces, Adidas and Ivy Park’s Icy Park capsule will launch on adidas.com/ivypark on February 19, 2021. It will launch at partner retail accounts globally on February 20th.
February 19th launch timing by region is as follows:
North America: 4:00 PM EST
Latin America: 12:00 PM local time
Europe: 12:00 PM CET
Asia Pacific: 12:00 PM local time
Check out campaign imagery below.
