South Korean K-Pop girl group BLACKPINK return as Adidas Originals ambassadors with a campaign titled “Watch Us Move,” highlighting the brand’s spring 2021 “Raise Your Voice” women’s collection.
In addition to still photography, Adidas has released video for each BLACKPINK member: Jennie, Lisa, Rosé and Jisoo, all of whom first signed on with Adidas as ambassadors in early 2018.
As the group’s popularity has exploded, the girls have gone from Korean to global campaign stars. In January, Adidas featured BLACKPINK in a “Change Is a Team Sport” campaign featuring Yara Shahidi and Pharrell Williams, among others.
At the same time, Lisa was recently announced as a Celine ambassador and was also selected as an ANDAM Prize jurist.
Adidas Originals’ “Raise Your Voice” capsule for women is now available on adidas.com.