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Adidas March 8, 2021
By Snobette
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Adidas

Adidas Taps BLACKPINK For ‘Raise Your Voice’ Spring ’21 Women’s Collection

adidas-blackpink-spring-2021

March 8, 2021. Leave a Comment

South Korean K-Pop girl group BLACKPINK return as Adidas Originals ambassadors with a campaign titled “Watch Us Move,” highlighting the brand’s spring 2021 “Raise Your Voice” women’s collection.

In addition to still photography, Adidas has released video for each BLACKPINK member: Jennie, Lisa, Rosé and Jisoo, all of whom first signed on with Adidas as ambassadors in early 2018.

As the group’s popularity has exploded, the girls have gone from Korean to global campaign stars. In January, Adidas featured BLACKPINK in a “Change Is a Team Sport” campaign featuring Yara Shahidi and Pharrell Williams, among others.

At the same time, Lisa was recently announced as a Celine ambassador and was also selected as an ANDAM Prize jurist.

Adidas Originals’ “Raise Your Voice” capsule for women is now available on adidas.com.

View this post on Instagram

A post shared by adidas Originals | Korea (@originals_kr)

Lisa courtesy of Adidas Originals
Jennie courtesy of Adidas Originals
Rosé courtesy of Adidas Originals
Jisoo courtesy of Adidas Originals

Adidas Campaign BLACKPINK Celine Jennie Jisoo Lisa Pharrell Williams Rose Yara Shahidi

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