New York-based Hood by Air as lead by Shayne Oliver has announced plans to relaunch ready-to-wear, an effort announced with a campaign featuring icon Naomi Campbell that was photographed by Luis Alberto Rodriguez.
After putting the brand on pause in 2017, Hood by Air announced plans to bring back the brand using a multi-tiered approach in summer of last year. Subsequently, the brand has released a selection of limited edition t-shirts and other items.
As directed by Carlos Nazario, the the upcoming ready-to-wear collection is titled “Prologue,” a collection described as possessing three narratives: Mother, Veteran and Merch.
Campbell was photographed wearing items from the Mother collection, which pays homage to the women in Oliver’s life who’ve played a maternal role in his life. In an exchange with Vogue, Oliver explained, “It’s kind of based on my grandmother and what she brought to the table, which was always the beauty, but then also, she is how I learned how to physically sew and make clothes.”
