Calvin Klein and Heron Preston have queued up a campaign introducing key elements and pieces in their upcoming capsule. Some of the looks were modeled by influencers Kristen Noel Crawley and Bloody Osiris, both of who paired a white denim jacket and jeans with orange socks, while other pieces of the collection were shown in a campaign that includes a video titled “The Making of Heron Preston for Calvin Klein.”
Expanding on offerings, Preston explained, “We start with the basics: tee, socks, sweatpants. I want the very best offerings of an essentials collection. Essential meaning no more or less than what we need.”
Campaign visuals show men’s and women’s denim silhouettes (no skinny jeans anywhere in sight!), t-shirts and underwear. References Preston’s signature color hue, the Calvin Klein logo is half covered with an opaque orange bar.
In an effort to make use of recyclable materials, items are packaged in paper bags.
While the brand as of yet hasn’t provided pricing or sizing, Calvin Klein and Heron Preston’s collection will launch on April 23, 2021 on calvinklein.com.
Check out the campaign visual below.
