Gap and Yeezy‘s collaborative partnership official took flight early this morning (June 8, 2021, also Kanye West‘s 44th birthday) with a blue YZY Round jacket. Priced at $200, the unisex item is now available to pre-order in sizes M-XL for U.S. residents only at gap.com/yzy. You will have to provide your name, telephone number, email and garment sizing to enter the queue. Delivery for the jacket is listed as October 14, 2021.
Making use of recycled nylon and seemingly devoid of closures, the bright blue hue indicates a shift away from the mainly neutral tones West’s apparel and footwear have become known for. Similar to Yeezy sneakers, the shoes don’t feature a prominent logo other than the YZY tag on the inside of the jacket.
As part of a supporting campaign, images of the jacket are being projected onto various buildings in Chicago, New York and Los Angeles. (listed above).
New York
7 2nd Avenue
142 Spring Street
184 Wythe Avenue
New Museum
Los Angeles
8340 Sunset Boulevard
Grammy Museum
Grand Central Market
Vine Street – Walk of Fame
Chicago
1453 North Milwaukee Avenue
1601 North Milwaukee Avenue
2053 Division Street
2113 North Sangamon Street
Check out a 360 view of the jacket below.
