Music creative Tinashe paid a visit to SNKRS‘ weekly series “The Blondie Beach House” on Tuesday (June 29,2021) where she provided the hosts with some dance lesson and asked for feedback from viewers on what sneaker she should wear during the episode with a pair of Nike Dunks winning the day.
Using a set up similar to an Instagram Live story, the event showed the number of people watching (about 13,000) and wasn’t available for viewing following the event.
“The Blondie Beach House” series debuted in mid-June 2021 and is part of a big uptick in video content offered on Nike’s SNKRS app. In June, SNKRS hosted a live conversation between Ambush designer Yoon Ahn and actress Karrueche Tran presented as part of SNKRS “The Process” series. During the exchange Ahn debuted a new Dunk High colorway slated to launch later this year.
In addition to added content on the SNKRS app, Nike recently launched NbG, a content-filled shopping app targeting Gen Z women. The brand’s investment in apps reflect Nike’s goal of shifting sales from wholesale retailers to its own physical and online stores, not only increasing its profits but also control over the brand’s image.
Hey🤙🏽 me and Karrueche’s gonna hold a lil @NIKE SNKRS Live tomorrow 6.11 6pm PST / 10am Japan‼️The stream is available in North America and Japan only so get ur VPN ready‼️🗣🤳🏽👀🧠👂🏽👟💙— YOON (@YOON_AMBUSH) June 9, 2021
link coming soon! #SNKRSlive #nike #AMBUSH #dunk #dunkhigh #nikedunk pic.twitter.com/aFIbtNM8Sc