Tiffany & Co. pulls out all the marketing stops following up on its major Beyoncé Knowles Carter and Shawn “Jay-Z” Carter campaign with a spot featuring Hailey Beiber. In the video Bieber wears a bone cuff by Elsa Peretti, an Italian-born jewelry designer who died earlier this year at the age of 80.
Peretti began working with Tiffany in 1974 and according to Vogue, her pieces account for about 10 percent of the company’s sales. Reflecting her impact, in 2012 Tiffany paid Peretti a one-time fee of approximately $47million.
Photographed in New York City by Sharif Hamza with video by Sam Muller.