Harlem-born rapper A$AP Ferg has revived Devoni, a belt brand he first established 15 years ago. The relaunch consists of four different belts, which are made use of custom dyed leather imported from Italy and a logo t-shirt. Commenting on the revival, Ferg stated in press, “We want people to cherish their belts like art pieces. These are works of art.”
Devoni is an ode to Ferg’s father, Darold Durard Brown Ferguson, Sr. who designed the Motown Records logo and is also the owner of Harlem-based Ferg Apparel.
Priced at $55 for t-shirts and $150 for belts, all items are now available on devoniworkshop.bigcartel.com.
Check out campaign images below shot by Renell Medrano starring Henny Kravitz and rapper Flokk.OG.