Building on the success its experienced through Megan the Stallion as a fitness ambassador for its NTC app, Nike has announced its added dancer Parris Goebel and popular Peloton instructor Tunde Oyeneyin as brand representatives. Their addition is described by Nike as an effort “to explore all kinds of styles, varieties and approaches to physical expression.”
Born in New Zealand, choreographer Parris Goebel consistently has worked with the biggest name in the business including Ariana Grande, Justin Bieber, Janet Jackson, Nicki Minaj and many more. Notably, she was behind Jennifer Lopez‘s 2021 NFL Half Time performance and has also designed the dance moves for Robyn Rihanna Fenty‘s Savage X Fenty‘s Volume 1-3 presentations.
In press on Goebel, Nike describes the 30-year-old powerhouse as epitomizing “the dynamic versatility of dancers as athletes, embodied by her powerful signature style. Her choreography is shaped by a genuine trust in her sense of self. That authenticity of self is one she believes everyone can find through the power of dance.”
Prior to becoming a Peloton instructor, Oyeneyin was a Los Angeles-based makeup artist for over 10 years. Known for her community organization efforts, she teamed up with Peloton instructor Chelsea Jackson Roberts in June 2020 to create a 30-minute class called “Speak Up” as part of a national protest movement following the brutal murders of George Floyd and Breonna Taylor at the hands of police. The class features quotes from Black Peloton colleagues as well as by Black artists.
Underscoring dance as a performance sport, the press release also mentioned its ongoing relationship with Rosalía whose known for blending traditional flamenco dance with current moves. Nike also highlighted Da-Ting, a Chinese hip hop dancer, who bridges Eastern and Western dance forms.