Nike recently linked with AGR for an installation at NikeTown in London’s Oxford Circus location earlier this month. Part of Nike’s “Move to Zero” campaign, the installation featured puffer jackets, sweaters and sweatpants made from vintage Nike banners and deadstock merchandise, which were tie-dyed, screen-printed and patch-worked with left-over yarn, fabrics and hardware from ACR’s studio into limited edition Nike By You pieces. The installation itself highlighted by a giant Nike Swoosh also made use of upcycled materials.
Founded by Alicia Robinson in 2019, AGR is a London-based knitwear label, which has quickly gained favor for its technicolor approach. In 2021, the fast-rising brand was a LVMH Prize semi-finalist. Commenting on the effort with Nike, Robinson stated, “One of our favorite, biggest and proudest projects to date! All materials used were dead stock Nike and AGR.”
The London activation is something Nike excels at, spotting young fresh design talent and working with them through local activations. While COVID-19 caused a pullback on in-person events, no doubt Nike will continue to ramp up activities next year as the pandemic continues to recede.
Nike and AGR’s activation was launched with a December 5, 2021 launch party and was was open to the public through December 7th.