Savage X Fenty Announces Live Shopping Event Featuring City Girls Virtual Concert

City Girls for Savage X Fenty | Photo: Courtesy

December 15, 2021. Leave a Comment

Tapping into her own music background, Savage X Fenty CEO Robyn Rihanna Fenty continues to take an innovate approach to marketing her lingerie label with news of an entertainment-themed shopping event. Titled “Savage X Live,” the event features the Miami-born City Girls in concert.

Staged on the brand’s website, viewers can watch while also shopping for Savage X Fenty’s holiday collection. The virtual event will also highlight a sitewide 50-percent off sale.

The Savage X Fenty virtual concert featuring the City Girls will take place at 8:30 PM EST on December 16, 2021 on savagex.com.

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