Heritage sports brand Jordan underscored its commitment to women this news of a new effort called The Women’s Collective. Made up of 33 women living in an array of geographies, members have been tasked with helping redefine Jordan and what it stands for in the current era. Among the 33 women selected, there are skaters, designers, photographers, stylists, DJs, visual artists, and business owners who are viewed as trendsetters in their fields and communities.
Commenting on the effort in a press release, vice president and general manager of women’s Jordan Andrea Perez stated, “It is Jordan Brand’s priority to prepare the now and next generation for their future. In doing so, we’ve selected a group of leaders, from diverse spaces of influence already equipped to change the world and many of whom had connections to the Brand already, whether that was through participating in a photo campaign, being an illustrator for a project, leading community work, and even sneaker collecting.”
Members of the collective will coordinate and participate in retreats, panels, and other events over the course of six months in an effort to bring a fresh perspectives to the Jordan brand. They will also receive grants to use in their own communities and industries, enabling the members to bring their goals business and community goals to fruition. Once the six-month period comes to a close, Jordan’s relationship with the inaugural class of Global Women’s Collective members will continue in various capacities.