Herzogenaurach, Germany.-based Puma has linked with French label AMI for a simple yet very cool collaboration comprised of a jacket, t-shirt, cropped top, pants, bag and bucket hat, all of which are adorned with Puma’s jumping cat logo combined with AMI’s famed heart motif. Modeled by Romeo Beckham and his romantic partner Gina Iman, the collaboration also features three Puma footwear silhouette: Slipstream Lo, Suede Crepe and the newly released Suede Mayu.
In press about the collection AMI designer Alexandre Mattiussi said, “For the inspiration, I had in mind the silhouettes and the people, the fraternity and friendship altogether. I like the idea that when you see a piece of clothing, you don’t need it to sing too much. You have a color, a texture, a shape, and a logo and for this collaboration the execution of the two logos together is magic.
“I designed this collection for everybody. I approached the collection the same way I approach my collections for Ami. I didn’t make a difference because it’s a sport line or collaboration. I like the idea that these are pieces you could mix with your own wardrobe.”
Puma and AMI’s collaboration launches in AMI stores on March 16, 2022, and globally March 19th in Puma stores, on puma.com, amiparis.com and select retailers. Enjoy a look at the lookbook below courtesy of Puma.
