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Sneakers March 9, 2022
By Snobette
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Sneakers

Puma Teams Up With AMI Paris On Simply Sweet Unisex Capsule

Puma Ami Spring 2022 2

March 9, 2022. Leave a Comment

Herzogenaurach, Germany.-based Puma has linked with French label AMI for a simple yet very cool collaboration comprised of a jacket, t-shirt, cropped top, pants, bag and bucket hat, all of which are adorned with Puma’s jumping cat logo combined with AMI’s famed heart motif. Modeled by Romeo Beckham and his romantic partner Gina Iman, the collaboration also features three Puma footwear silhouette: Slipstream Lo, Suede Crepe and the newly released Suede Mayu.

In press about the collection AMI designer Alexandre Mattiussi said, “For the inspiration, I had in mind the silhouettes and the people, the fraternity and friendship altogether. I like the idea that when you see a piece of clothing, you don’t need it to sing too much. You have a color, a texture, a shape, and a logo and for this collaboration the execution of the two logos together is magic.

“I designed this collection for everybody. I approached the collection the same way I approach my collections for Ami. I didn’t make a difference because it’s a sport line or collaboration. I like the idea that these are pieces you could mix with your own wardrobe.”

Puma and AMI’s collaboration launches in AMI stores on March 16, 2022, and globally March 19th in Puma stores, on puma.com, amiparis.com and select retailers. Enjoy a look at the lookbook below courtesy of Puma.

Puma Ami Spring 2022 3
Courtesy of Puma
Puma Ami Spring 2022 4
Courtesy of Puma
Puma Ami Spring 2022 1
Puma

Sneakers Collaboration Alexandre Mattiussi AMI Paris Puma

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Scott Sasso, the founder of #10Deep, announced his Scott Sasso, the founder of #10Deep, announced his departure from the streetwear brand he established 28 years ago in 1995. Renowned for pioneering captivating graphics such as the Knuckle Ring Tee, among other iconic designs, the brand achieved success by crafting impactful designs inspired by a fusion of hip hop, NYC skate culture, and social consciousness.
 
The intro post  reads, " It is done. What happened to MeccaUSA?What happened to AlphaNumeric?
What happened to PNB?What happened to 10.Deep?
The particulars of the stories are different, but all had "partnerships" with the same company, and the results ended up being the same."

"Today my ties to 10.Deep were severed once and for all. Big bank, takes little bank. But with what goal? I'm not sure of the answer to that question is. I think of what I've seen with the other brands that share the a similar history."

All tweets on the slide.
New York-based MadeMe is coming for our coins once New York-based MadeMe is coming for our coins once more with this #AlphaIndustries collab dropping on December 13th. 

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@_maximiliandavis_ won the womenswear designer of the year award that evening. Congratulations!
Designer label #PyerMoss by Kerby Jean-Raymond is Designer label  #PyerMoss by Kerby Jean-Raymond is back on social media to announce the humorous" The Loot-Out" a sale experience inspired by the recent uptick of grab and dash theft in luxury retail.

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Guests at Balenciaga's runway presentation on Satu Guests at Balenciaga's runway presentation on Saturday on Windsor Blvd. in Los Angeles' Windsor Square neighborhood: Tracee Ellis Ross, Kim Kardashian, Kendall Jenner, Lisa Rinna, Nicole Kidman and Salma Hayek.

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