New York-based Pyer Moss under the creative direction of Kerby Jean-Raymond has revealed plans to launch a handbag line. The label made the announcement with a billboard ad located in Brooklyn on the corner of Flatbush and Church Avenue. Campaign images were shot by photographed by Shikeith.
Providing a sneak peak of what’s to come, the two campaign photograph show two top handle bag silhouettes. The red bag is shaped like an outstretched hand while the yellow one is trapezoid shape and is detailed with two 3-D hands.
Commenting on the news on Instagram, Jean-Raymond said, “Our first billboard just went up. Guess where… 🤞🏾our first bag collection drops this month. We will provide more info and release dates on Thursday, April 7. Thank you”
Born and raised in Brooklyn by Haitian parents, Jean-Raymond consistently celebrates his heritage an upcoming through his design aesthetic and brand messaging. We look forward to the unveiling of the Pyer Moss handbag line.