• Skip to primary navigation
  • Skip to main content
Subscribe
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna
  • Follow
    • INSTAGRAM
    • FACEBOOK
    • PINTEREST
    • TWITTER
    • YOUTUBE
Interview May 6, 2022
By Snobette
SHARE THIS ARTICLE
Share Tweet Pin Linkedln Email Reddit
Interview

We Talk To Raja Kumari About Leaving Nas’ Mass Appeal India And Launching Godmother Records

raja kumari
Raja Kumari | Photo: Kirti Narain

May 6, 2022. Leave a Comment

Singer, songwriter and rapper Raja Kumari released “Made in India” today, a song inspired by Indian pop singer Alisa Channai’s 1995 single. Upbeat yet melancholic, “Made In India” expresses the tension Raja Kumari has experienced as an American-born artist living in India. Directed by Kumari and Kirti Narain, the visual features a cameo by Hindi actress Madhuri Dixit, styled entirely in Indian labels and designers.

Reflecting on the single, Kumari stated in a press release, “As an Indian-American I felt there is always a distinction made between Indians born abroad and in the motherland. As an artist that has spent the last five years building my career in India, I always resented when someone would tell me I wasn’t Indian. Thousands of generations before me were born in this land and because my father left in the ’70s to pursue the American ream how can I be now ostracized and separated from my source?”

The single follows new that Kumari has left Nasir Jones Mass Appeal India record label, which she signed on with two years ago. Subsequently, Kumari launched her own label, Godmother Records.

We had an email exchange with Raja Kumari (real name Svetha Rao) about the single and launching her own label.

Raja Kumari Madhuri
Raja Kumari and Madhuri Dixit | Photo: Kirti Narain

Snobette: What prompted you to create Godmother records after being signed to Nas’Mass Appeal India Records?
Raja Kumari: “I was signed during the pandemic in March 2020 which was not ideal and in many ways, the label did not understand me, did not understand how to market me. I was once told that they did not want me to look too Indian. I also realized that If I have a cosign from Nas, one of the top rappers dead or alive, and that cosign could not amplify my work, nobody could do for me what I can do for myself.

“I created Godmother Records to finally be sovereign in my art. Keeping god first and being a mother to the babies, I’m looking to curate and support female talent from India and around the world. It’s a huge day, just like that I became CEO and certified director.”

Check out the visual for “Made In India” below.

Interview Music Nas Raja Kumari

What To Read Next

Read More
Interview

Interview With Jordan Mack Aka 13 Stitches, The Designer Crafting Music-Inspired Beanies

South Carolina-based artist Jordan Mack, also known as 13 Stitches styled as @Xiiist on Instagram, has captured the

Read More ...
by Samia Grand Pierre on January 8, 2025
SHARE
Read More
Interview

Stylist Caitlyn Martinez’s Chats With Us On The Key To Styling Tokischa: ‘It Has to Give Cunt’

New York-based Stylist Caitlyn Martinez is renowned for crafting looks that embody the badass spirit of her clients,

Read More ...
by Samia Grand Pierre on December 14, 2024
SHARE
Read More
Interview

Exclusive: Chrishabana On Crafting Erykah Badu’s Custom CFDA Headpiece

Music and fashion icon Erykah Badu was honored with the Council of Fashion Designers of America (CFDA)'s Fashion

Read More ...
by Samia Grand Pierre on October 29, 2024
SHARE
Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

Stay tuned for more updates!

#vans
#valentino 
#valentinoxvans
INSTAGRAMFACEBOOKPINTERESTTWITTERYOUTUBE
  • Home
  • About
  • Contact
  • Shop

Copyright © Snobette - Privacy Policy

Asset 1
Asset 1
Asset 1
  • About
  • Contact
  • Privacy Policy
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna