Savage X Fenty continues to open new stores with news it will open new locations in Chicago, New York, Atlanta, St. Louis and Newark, Delaware. The lingerie announced the news on Instagram where it wrote, “Y’all were so good to us during our #SavageXIRL debut, we just had to Xtend the Xperience.”
As of yet, the company hasn’t announced timing for the new locations nor their respective addresses. Planned to open throughout 2022, the brand’s five new stores will bring Savage X Fenty’s total to footprint to 10 years.
Launched in partnership with TechStyle Fashion Group in 2018 as an e-commerce brand, last year following a round of series-B funding putting the company’s evaluation at $1 billion, Savage X Fenty announced it would invest some of its funding in opening stores in the United States, followed by locations in Europe.
Explaining the importance of having physical stores as a lingerie brand, chief marketing and design officer Christiane Pendarvis told Bloomberg, “We know that in intimate apparel specifically, because fit and comfort are so important, there are just customers who don’t feel comfortable purchasing online and they want to be able to go physically try the product on, touch, feel, make sure they found the right size and the right fit for them. So retail is an important part of our growth strategy.”