French label Jacquemus launched its debut collab with Nike on Tueday (June 28, 2022), a day after the label presented “Le Papier,” a runway staged in the salt flats in the Camargue region of France. Comprised of 10 pieces of apparel and accessories plus an ACG Humara sneaker, the collection was scheduled to launch at 9:00 AM EST, but went live approximately 15 minutes early.
The site launched without a splash page or link to the capsule and users struggled to find the collection. Meanwhile, those who did manage to find offerings were met with error messages when they attempted to purchases an item. As time went on, site navigation improved and customers were able to make their purchases with sizes in most items still available an hour after the launch.
Following the launch, Simon Porte Jacquemus took to Instagram Stories where he blamed a crush of traphic and apologized for all the technical difficulties. “more than 500k connection… the website of course crashed…….!! So for sorry for this “
While the collection is now completely sold out, Nike has announced it will launch the collection in the United States on SNKRS on September 10, 2022. It will launch on nike.com and SNKRS in select regions starting July 7, 2022.