Tennis player Coco Gauff debuted her first signature New Balance sneaker, the Coco CG1, at the Atlanta Open held in Stadium Court, Atlanta. During the match versus Taylor Townsend, Gauff let it be known she was wearing her new signature shoe.
The white shoe features neon pink hits and a gold, oversized N on the heel. Meanwhile, the toe box is detailed with a phrase Gauff attributes to her father “You can change the world with a racket.”
“The entire team at New Balance, from design to marketing, truly cares about me as a person and not just an athlete,” said Gauff. “That relationship allowed us to create the Coco CG1.”
The match marked Gauff’s first return to play since her appearance at Wimbledon in early July.
Priced at $170, Coco Gauff’s New Balance’s shoe will go on sale August 26, 2022.