Los Angeles-based Bephie’s Beauty Supply under the creative direction of Union Los Angeles co-owner Beth Gibbs has revealed its debut collaboration with Jordan. Dubbed “We vs. I,” the collection consists of of an Air Jordan 7 silhouette offered either in sand drift or sea foam, along with a tracksuit, hoodie, t-shirt, scrunchie top, tank top with matching sleeves and slip dress. The shoes are offered in women’s, preschool and toddler sizing.
Commenting on the shoe design, Gibbs explained, “My take on the classic AJ VII. Some of you heads might know this already but for those that don’t, the AJ VII is technically from the “Huarache” family. For my version of the AJ VII I decided to bring out a bit more of the Huarache to the surface with a more pronounced exoskeleton. Other Huarache design interpretations include a toe cap at the front of the shoe. I also added a net sock around the ankle of the shoe that can be worn expanded or contracted depending on your preference.”
“Color is everything to me,” Gibbs said on the color story for the capsule. “So when designing this collection I wanted to tap into my favorite colors and also my Caribbean roots. The mesh is a theme through. From the back of the jacket to side panels of the pants and dress. I also incorporate it into the shoes.”
Priced from $75 to $210 for the sand drift shoe, Jordan and Bephie’s Beauty Supply’s collection will launch on August 25, 2022 on bephiesbeautysupply.com and at a Los Angele pop up located at 1088 South Fairfax Avenue, open August 25-27. The sea foam Jordan 7 is only available at the pop up and must be purchased along with the sand drift version of the shoe.