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Jewelry August 22, 2022
By Snobette
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Jewelry

Tiffany Introduces Tiffany Lock Bracelet With Campaign Ft. Tyshawn Jones And Iman Hammam

Tiffany Lock campaign | Photo: Mario Sorrenti

August 22, 2022. 1 Comment

LVMH-owned Tiffany & Co. continues to enhance its brand profile with the introduction of the Tiffany Lock bracelet. Marketed as unisex, the Tiffany Lock is a padlock-like bracelet available in variations of solid gold and as diamond encrusted. The launch is significant because it marks the first time in the brand’s 200-year history a jewelry piece was launched as genderless.

With an eye on appealing to a young customer, the Tiffany Lock campaign features 23-year-old, team Supreme skateboarder Tyshawn Jones and Dutch, Afro-Arabic model Imaan Hammam.

The Tiffany Lock no doubt is meant to appeal to a consumer who increasingly is purchasing for himself rather than for an engagement or wedding. According to De Beers 2019 Diamond Insight report for example, self jewelry purchases or Millennial and Gen Z consumers have grown from 21 percent to 30 percent since 2013

With the rise of the branded jewelry market, it makes sense for Tiffany Lock to be introduced as a possible competitor to Cartier‘s Love bracelet that still remains one of the most searched for bracelets in 2022 according to Who What Wear.

Price from$6,800-$32,000, the Tiffany Lock bracelet is now available online and in stores.

Check out the Tiffany Lock campaign video below.

Campaign Jewelry Model Cartier Imaan Hammam LVMH Tiffany Tyshawn Jones

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Mitchell & Ness is getting cooked on the styling f Mitchell & Ness is getting cooked on the styling for its newly launched NBA dresses. Someone said they gentrified the jersey dress. Do you see a problem here?
Today Harley-Davidson drops its first foray into f Today Harley-Davidson drops its first foray into fashion with #HDCollections an assortment of unisex lines ranging from rare vintage pieces, to cozy classics like hoodies and sweatpants to luxe leather pants and jackets.

Designed in New York under the creative direction of newly appointed Central Saint Martins alum, Louise Goldin, the collection of lines aims to tap into the ever hot moto trend. 

Available on hdcollections.com.

Thoughts?

#motostyle #harleydavidson
Marc Jacobs pretty much owned a good portion of th Marc Jacobs pretty much owned a good portion of the 2000's when it came to accessories, mostly handbags. 
(See our stories for throwbacks)

This year he relaunches the 'Stam' bag named after  model Jessica Stam. The campaign shot by Harley Weir, styled by Alistair McKimm highlights the dolls of that era: Ashanti, Paris Hilton, Selma Blair and Ashlee Simpson!

Did you own a Marc Jacobs or Marc by Marc bag?
#Snobette#internationalwomensday mood cause here i #Snobette#internationalwomensday mood cause here its women's day 365 days a year!

Cheers to us🥂

Walk by queen Omahyra Mota for Harris Reed debut as Nina Ricci's creative director.
For all the awareness that many have tried to crea For all the awareness that many have tried to create in high fashion about diversity, most large houses like #Prada and #MiuMiu now cast a few Asian and Black models. The commitment to skinny bodies only tho is unwavering!

Shout out to cutie #ZayaWade  who made her runway debut at Miu Miu’s fall '23 runway show!
Jerry Lorenzo unveiled his Essentials by Fear of G Jerry Lorenzo unveiled his Essentials by Fear of God spring '23 collection. Styled by Veneda Carter who took inspiration from dancers in styling, the assortment includes the introduction of corduroy as a new material and as always a beautiful color palette.

Do you have a favorite Essentials piece? 

Now on fearofgod.com
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