Swedish retailer H&M announced today that its next designer collaboration will be with Mugler, a label now owned by L’Oréal. According to H&M the collaboration will “encapsulate the unique and vibrant spirit of Mugler.” Under the creative direction of Casey Cadwallader since 2017, Mugler has seen its profile rise as of late with celebs like Dua Lipa and Megan thee Stallion wearing looks.
Designer collaborations with H&M in the past were preceded by splashy media announcements followed by an array of global in-store launch parties. For the past few years, H&M has a more toned down approach through partnerships with Iris Apfel and Christopher John Rogers among others.
Launched as Thierry Mugler by Manfred Thierry Mugler in the 1970s, the designer lost rights to the name when Clarins took full ownership of the company in 1997. While he parted ways with his namesake label in 2002, he continued to stay active in fashion, and some of his custom and archival pieces for Cardi B, Beyoncé and Kim Kardashian have helped maintain the brand’s relevance. Mugler died from natural causes in January 2022.
A collection of Mugler’s fashion designs and perfume has been curated for an exhibit titled “Thierry Mugler: Couturissime,” currently on display at the Brooklyn Museum.
H&M and Mugler’s collection will be available online and in selected stores in spring 2023.
