Music and fashion creative Coi Leray Collins stars in retailer Snipes latest campaign. Known for her bold style and viral TikTok dances, Coi Leray recently performed during a recent NY Nets halftime show where she sported a pair of MSCHF‘s now infamous red boots.
In press about the campaign, Leray stated, “I’m thrilled to be the face of Snipes’ new streetwear collection! Fashion has always been a huge part of my life. The Snipes team has done an amazing job designing this collection. The pieces are fresh, fun, and so on-trend. This is just the beginning of a beautiful partnership…Coi Leray and Snipes, baby!”
Earlier this month, the retailer tapped Griselda rapper Armani Cesar for a Black History Month campaign.
Enjoy a look at the video campaign below.