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Collaboration March 16, 2023
By Samia Grand Pierre
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Collaboration

Brooklyn Nets Partner With UNDRCRWN Creative Director Kari Cruz On Capsule Collection

Kari Cruz Brooklyn Nets Undrcrwn
Courtesy of UNDRCRWN

March 16, 2023. Leave a Comment

On Wednesday, the Brooklyn Nets host Women’s Impact Day, an annual event honoring impactful women. Kari Cruz, award recipient and UNDRCRWN creative director, will unveil a limited edition hoodie and t-shirt collaboration between the team and her label, inspired by New York style and basketball.

Commenting on the design theme Cruz said, “Basketball has always been at the center of my universe, and I wanted to illustrate how that looks and feels in my life. Here, the ball is at my fingertips in the same way that I feel like I have the world in my hands and hoops at the center of it.

The New York native added, “The other half is a visual representation of New York style and basketball’s relationship with the ‘pursuit of gold’ as a mark of achievement, wins and honor. I wanted the design to be both personal and showcase the juxtaposition of grit and glamour that I feel is a signature of mine and so many New Yorkers. There is also a duality that is emblematic of my role within the basketball world and fashion landscape.”

The hoodie and t-shirt will be available exclusively at Brooklyn Fanatics, the Nets’ team store at Barclays Center starting March 16, 2023 when doors open for ticketed fans at 6:00 PM EST. American Express cardholders, will receive at 25 percent discount on the collection. 

Kari Cruz Undrcrwn Brooklyn Nets 4
Photo: UNDRCRWN
Kari Cruz Undrcrwn Brooklyn Nets 3
Photo: UNDRCRWN
Kari Cruz Undrcrwn Brooklyn Nets 1
Photo: UNDRCRWN
Kari Cruz Undrcrwn Brooklyn Nets 2
Photo: UNDRCRWN

Collaboration Sports Kari Cruz UNDRCRWN

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