Designer Nicole McLaughlin has taken to Instagram to preview a debut collaboration with Vans Vault. Known for her imaginative and sustainable designs, McLaughlin has created a Slip-On VP VR3 LX shoe inspired by a canvas garden tote, a reflection of her penchant for clever, socially conscious statements.
“I created the original sample by using an old gardening bag, and the idea of sourcing sustainable fabrics and materials followed through the rest of the design process,” said McLaughlin.
The shoe’s upper includes pockets for storage of items, along with a co-branded tongue detailed with the words “gardening tote.” Green or black piping adds a pop of color, while a canvas strap on the heel enables the shoe to be hung like a gardening tool. The insole is made from VR3Cush, a 25% bio-based EVA material.
Underscoring her commitment to creating pieces that are both functional and environmentally responsible, the shoe makes use of organic cotton canvas uppers, 50% recycled polyester bindings, VR3Cush insole, a bio-based material and a new VR3Waffle outsole, containing 60% responsibly sourced, natural rubber.
McLaughlin is a Massachusetts native whose innovative designs are characterized by a deep commitment to sustainability. After earning a degree from the Fashion Institute of Technology in New York, McLaughlin landed a major design position at Reebok. At the same time, she began to amass a large following on Instagram with her clever and endearing shoe and apparel designs.
In recognition of her talent and influence, McLaughlin was named to Forbes‘ 30 Under 30 in the Art & Style category in 2020. Today, she works independently and continues to create imaginative and sustainable designs. Her recent collaboration with Reebok on a hiking shoe marked a full-circle moment in her career.
Vault by Vans and McLaughlin’s collection will be available globally on vans.com and at select retail locations starting March 31, 2023. To celebrate the launch, the Vans Downtown Los Angeles retail store, located at 808 South Broadway, will hold a launch party with McLaughlin on April 2nd from 11:00 AM to 2:00 PM PST. The event will be open to the public and a limited-edition gardening tote will be free with the purchase from the Vault by Vans x Nicole McLaughlin collection while supplies last.
