• Skip to primary navigation
  • Skip to main content
Subscribe
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna
  • Follow
    • INSTAGRAM
    • FACEBOOK
    • PINTEREST
    • TWITTER
    • YOUTUBE
Nike May 25, 2023
By Lois Sakany
SHARE THIS ARTICLE
Share Tweet Pin Linkedln Email Reddit
Nike

Nike .SWOOSH Digital Our Force 1 Debut Generates Disappointing Demand

.SWOOSH Our Force 1 billboad, Los Angeles | Photo: .SWOOSH

May 25, 2023. Leave a Comment

.SWOOSH by Nike this week launched its first digital sneaker, a a Polygon-based OF1 (Our Force 1) whose sale can be described as discombobulated at best with the brand working through a combination of technical kinks combined with less robust demand than anticipated for the virtual item.

Some of the issues no doubt arose from Nike having to construct from scratch an online platform for selling and storing products built on a blockchain. Technical issues were the most problematic on day one (May 15, 2023) of the early access sale when users attempting to buy an OF-1 were greeted by a barrage of error messages, which the team claims was caused by a huge influx of traffic. And yet, in a Twitter Spaces room on day three (May 17th) of the early access launch, the .SWOOSH team said it had sold just 16.5,000 OF1 posters out of a total of 106,453.

As for details on the launch, . SWOOSH is still in Beta with a membership of around 350,000. Last week, the platform air-dropped select Beta members one of 106,453 OF1 digital posters, which was required to purchase an OF1 priced at $19.82 during early access. Users who received a poster were able to buy one of two UF1 boxes, which will open at a date to be announced, along with added benefits.

Indicating sales were not as robust as planned, Nike extended the deadline for early access several times plus the team let it be known that beta members could buy up to four OF1s during the general access sale, even for those who acquired one during early access, an increase from initial guidelines setting limits at two for those with early access and one for general access.

The day before the general access launch, . SWOOSH announced there would be more 83,000 OF1s available out of a total of 106,453. At the end of day one of general access (May 24th), .SWOOSH announced that “more than 50%” of boxes had been sold, by any measure a lackluster amount given popular NFT projects are genearlly expected to sell out quickly.

While demand has been underwhelming, Nike probably views the investment in part as a way to connect with the Generation Alpha consumer, who was born from 2010 onward and has a different view on buying, trading and selling electronic products than prior generations.

For some more background, . SWOOSH doesn’t describe its virtual products as NFTs in part because they’re currently, as Nike describes, “sole bound,” in other words . SWOOSH’s virtual products are linked to the individual’s account and can’t currently be bought or sold. As well, unlike NFTS, which are bought and sold with crypto, the OF1 can only be purchased with a credit card. The company has promised it will soon launch a marketplace, “where users can acquire more virtual creations and grow their collections.”

In you missed the launch of .SWOOSH, it was announced in mid-November 2022, as a new Web3 platform located at swoosh.nike. The project is part of Nike Virtual Studios, led by vice president Ron Faris, the former head of Nike’s SNKRS app. .SWOOSH will be the home of Nike’s virtual creations. Digital platform RTFKT (for which Nike is said to have paid over $1 billion), informs Nike Virtual Studios, but the Dot Swoosh project is Nike-only.

Nike Virtual Swoosh

What To Read Next

Read More
Nike

Jacquemus Debuts J Force 1 Low Sneaker, Launching June 13

French fashion label Jacquemus has announced timing for its sophomore shoe with Nike. Officially dubbed J Force 1

Read More ...
by Lois Sakany on May 30, 2023
SHARE
Read More
Collaboration

Clarks Announces Martine Rose As First Ever Guest Footwear Designer

British-Jamaican menswear designer Martine Rose, founder of her eponymous label, has been announced as Clarks' first-ever guest creative

Read More ...
by Samia Grand Pierre on May 26, 2023
SHARE
Read More
Interview

The Athlete’s Foot President Matt LaFone Leans Into Community To Spur U.S. Growth

The Athlete's Foot president Foot Matt LaFone joined the chain just under two years ago, shortly before the

Read More ...
by Lois Sakany on May 19, 2023
SHARE
Mitchell & Ness is getting cooked on the styling f Mitchell & Ness is getting cooked on the styling for its newly launched NBA dresses. Someone said they gentrified the jersey dress. Do you see a problem here?
Today Harley-Davidson drops its first foray into f Today Harley-Davidson drops its first foray into fashion with #HDCollections an assortment of unisex lines ranging from rare vintage pieces, to cozy classics like hoodies and sweatpants to luxe leather pants and jackets.

Designed in New York under the creative direction of newly appointed Central Saint Martins alum, Louise Goldin, the collection of lines aims to tap into the ever hot moto trend. 

Available on hdcollections.com.

Thoughts?

#motostyle #harleydavidson
Marc Jacobs pretty much owned a good portion of th Marc Jacobs pretty much owned a good portion of the 2000's when it came to accessories, mostly handbags. 
(See our stories for throwbacks)

This year he relaunches the 'Stam' bag named after  model Jessica Stam. The campaign shot by Harley Weir, styled by Alistair McKimm highlights the dolls of that era: Ashanti, Paris Hilton, Selma Blair and Ashlee Simpson!

Did you own a Marc Jacobs or Marc by Marc bag?
#Snobette#internationalwomensday mood cause here i #Snobette#internationalwomensday mood cause here its women's day 365 days a year!

Cheers to us🥂

Walk by queen Omahyra Mota for Harris Reed debut as Nina Ricci's creative director.
For all the awareness that many have tried to crea For all the awareness that many have tried to create in high fashion about diversity, most large houses like #Prada and #MiuMiu now cast a few Asian and Black models. The commitment to skinny bodies only tho is unwavering!

Shout out to cutie #ZayaWade  who made her runway debut at Miu Miu’s fall '23 runway show!
Jerry Lorenzo unveiled his Essentials by Fear of G Jerry Lorenzo unveiled his Essentials by Fear of God spring '23 collection. Styled by Veneda Carter who took inspiration from dancers in styling, the assortment includes the introduction of corduroy as a new material and as always a beautiful color palette.

Do you have a favorite Essentials piece? 

Now on fearofgod.com
INSTAGRAMFACEBOOKPINTERESTTWITTERYOUTUBE
  • Home
  • About
  • Contact
  • Shop

Copyright © Snobette - Privacy Policy

Asset 1
Asset 1
Asset 1
  • About
  • Contact
  • Privacy Policy
  • Fashion
  • Sneakers
  • Bags
  • Accessories
  • Music
  • Rihanna