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Nike May 13, 2023
By Lois Sakany
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Nike

Nike’s .SWOOSH Platforms Debuts Our Force 1 Virtual Sneaker Drop

.SWOOSH Our Force 1 billboad, Los Angeles | Photo: .SWOOSH

May 13, 2023. Leave a Comment

Nike‘s .SWOOSH platform has announced its first digital footwear drop, Dubbed Our Force 1 (OF1), the NFT collection is a tribute to the brand’s iconice Air Force 1 sneaker.

The OF1 collection is offered in one of two digital boxes, the Classic Remix box and the New Wave box. Each box is priced at $19.82 and contains a digital Our Force 1 version of the Air Force 1. The Classic Remix box contains an archival AF1 released between 1982 to 2006, while the New Wave box includes an AF1 from 2007 or later, or a custom AF1 with a more futuristic twist. Scattered across both boxes are co-created AF1s from the four .SWOOSH “Your Force 1” winners. After the shoe is purchased, the buyer can open it to discover which Air Force 1 shoe it contains.

The shoe only is available to those who’ve been provided access to the invite-only .SWOOSH platform. Still in its beta phase, the platform according to Nike now includes 330,000 members. Those interested in joining can register to become a .SWOOSH member at welcome.swoosh.nike.

Nike will begin airdropping AF1 posters, the unlock to buying an OF1 box, on SWOOSH.NIKE to randomly selected .SWOOSH members on May 15, 2023 at 9:00 AM PST. General access opens on May 17th to the entire .SWOOSH community.

Nike Virtual Swoosh

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