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Designer July 9, 2023
By Lois Sakany
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Designer

Guram Gvasalia Likens Himself To Kylie And Serena, Says Demna’s Era Is In Decline

Guram Gvasalia
Guram Gvasalia | Photo: Instagram: Guram Gvasalia

July 9, 2023. Leave a Comment

Zurich, Switzerland-based Vetements as lead by Guram Gvasalia touches on well-worn streetwear trends with a summer 2024 collection that makes a unique statement through extremely oversized sizing looks.

As part of a press run promoting the collection, Guram has caused some chatter for a recent interview in which he compared his career trajectory versus his brother Demna Gvasalia‘s to the Kylie Jenner and Kim Kardashian and Venus and Serena Williams.

In an exchange with the NY Times, Guram explained, “You have Kim, who is a great person…and you have Kylie. Kylie’s the young generation. She’s been very successful without having sex tapes, without having to go through all the things that her sister had to go through. Another example is Venus and Serena Williams. They’re both fantastic. But somehow there was a point where Serena managed to kind of take over.

“I think my brother is very talented, but I have a completely different approach to things. He had his good run of 10 years, and I think his era is slowly going to its finish line. Now it is my time.”

Vetements was founded by the Soviet Georgia-born Gvasalia brothers in 2014. Demna, who was the brand’s creative diretor, left the brand in 2019 and the 37-year-old Guram, who was often described as a business partner, took over as creative director of Vetements in late 2021.

While her tour was recently delayed because of illness, Madonna tapped Guram to design her “Celebration” tour looks.

Check out Vetements summer 2024 collection below.

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A post shared by VETEMENTS (@vetements_official)

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A post shared by VETEMENTS (@vetements_official)

Designer Fashion News Guram Gvasalia Kim Kardashian Kylie Jenner Madonna Serena Williams Venus Williams Vetements

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Puma and New York-based fashion brand LaQuan Smith Puma and New York-based fashion brand LaQuan Smith are back with their second collaboration, this time inspired by the glitz and grit of the boxing ring. 

The campaign stars Ming Lee Simmons, dressed in satin-finished boxing shorts, cropped jackets, and tear-away pants with luxe details.

The capsule also includes two Speedcat silhouettes, including the Speedcat Mid, a high-ankle boxing sneaker. 

Priced between $80-$100, the Puma x LaQuan Smith collection launches on March 15 on puma.com, the Puma NYC and Las Vegas flagship stores, and select retailers including Foot Locker and Shoe Palace.
Artist Sue Tsai brought her signature whimsical de Artist Sue Tsai brought her signature whimsical designs to a capsule collection of earrings in collaboration with New York jeweler Greg Yüna. The statement earrings are now on display at Greg Yüna's Soho boutique and  now available on gregyuna.com.

The pair previously dropped a perfect match necklace set in 2021 that was 🔥. 

#gregyuna
#suetsai
For fall winter 2025 KNWLS opted to forego a runwa For fall winter 2025 KNWLS opted to forego a runway show and present their collection in a styled lookbook.

Taking inspiration from a feminine Y2K aesthetic, the collection embodies designers Charlotte Knowles and Alexandre Arsenault’s ability to balance sexy and cool. 

In an interview with Vogue, the pair shared that they are currently working on a new design director role in Europe and have several other projects in the pipeline, including another denim project, a collaboration with a jewelry brand, and a menswear capsule for an e-commerce site.

Commenting on the lookbook styling, they shared, "Obviously in the lookbooks it's styled in a quite extreme way, but if you break it down into individual pieces, we've been thinking about merchandising and the customer more than ever before," said Arsenault. "We've seen the team in the studio wearing the pieces differently too, and we've taken that into account. It's a nice challenge to say: 'Okay, we want to make a sweatshirt, but it still has this silhouette or wash or rib detail that makes it feel really Knwls."

#knwls
Reason a million why Rihanna has her own tab on s Reason a million why Rihanna has her own tab on  snobette.com: Her effortless ability to find humor during her J'adore Dior audio rehearsal video. 

Rihanna was appointed as J'Adore Dior fragrance ambassador in 2024, replacing Charlize Theron, who held the role for 20 years. She has a long-standing relationship with the brand, having been named as their first Black brand ambassador in 2015. 

#rihanna
Atlanta-based Pluto and YK Niece released Whim Wha Atlanta-based Pluto and YK Niece released Whim Whamiee single a few weeks ago, and the track is now trending on TikTok as the "Lululemon Song". 

Rapper JT shared that she's hooked on the song, especially the "Lulu" verse.

To witness an athletic apparel brand being name-dropped in hip-hop by emerging women rappers highlights how much women love their fitness/athleisure wear but also the fact that there is a flex that comes with wearing Lululemon in certain circles.

 Male rappers Jbeezy.Lfg and Lil Scoom89
respectively dropped singles titled Lululemon last year referencing women wearing the brand. 

Whim Whamiee by is now streaming on all DSPs. 

Thoughts? 

#lululemon 
#lululemonsong
Alessandro's Michele's latest Valentino runway col Alessandro's Michele's latest Valentino runway collection for fall 2025 featured a  collaboration with  none other than Vans.

Stay tuned for more updates!

#vans
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#valentinoxvans
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