New Balance has leaned into the rise of tennis style by relaunching its T500 sneaker, a low-profile shoe originally launched in 1982. Combining sport and style, New Balance collaborated with frequent partner Aimé Leon Dore on the debut launch featuring an all white shoe detailed with a prominent N in black, red or green.
The campaign message was delivered with tennis player Coco Gauff who stars in a campaign styled by Aimé Leon Dore and photographed by Renell Medrano.
The 19-year-old Gauff will play opening night of the U.S Open tournament, starting August 29, 2023. Gauff is currently ranked No. 6 globally by the World Tennis Association.
Other than “coming soon,” ALD hasn’t provided details on timing for the shoe.
