Centric Brand-owned Joe’s Jeans has named stylist Dani Michelle as creative director. The founder of Mega Jewelry, the Los Angeles-based Michelle is known for styling heavy hitters including Hailey Bieber and Kendall Jenner.
Michelle will spearhead all facets of creative direction, encompassing social content, website design, photography, and collaborative efforts with the design team to set seasonal trends and develop capsule collections for the brand.
Commenting on the appointment, Centric Brand president Suzy Biszantz said, “Dani is incredibly influential in the styling world, boasting a clientele that includes some of the most visible and aspirational female celebrities in the industry. Her innate passion for denim assures us that she will bring a uniquely creative perspective and influence to Joe’s.”
Over the years, Michelle has become known creating a signature look celebrating women as multi-faceted, confident movers and shakers who don’t shy away from the power of their femininity. Notable brands such as Toteme, Khaite, and the influence of Phoebe Philo come to mind when considering her aesthetic.