Images of Beyoncé‘s Cécred haircare line have surfaced, revealing packaging, products and pricing. Comprised of 11 iitems and designed for all hair textures, Cécred’s lineup includes shampoo and conditioner, along with multiple items for moisturizing and strenghthening hair. Tapping into a minimalist industrial aesthetic, all packaging is off white and minimalist with bottles and jars topped with full or half spheres. Products ranged in price from $20 for a container used to mix products up to $52 for the Fermented Rice and Rose Protein Ritual product.
Cécred Ingredients
While ingredients haven’t yet been revealed, according to a recent Essence cover story featuring Beyoncé and her mother, Tina Knowles, some products include “a patent-pending bioactive keratin ferment.” In the interview, Beyoncé also points out that the Clarifying Shampoo and Scalp Scrub is silicone-free.
When asked about her own daily hair routine, she mentioned Cécred’s Fermented Rice and Rose Protein Ritual. “We put our own spin on it and figured out how to turn it into a powder,” she explained, “All you need to do is add water, so it’s much easier and instant, plus we added rose, so it smells beautiful. I do this when my hair needs it, after I color my hair, after a tour. It’s healing for my hair but also for me.”
The 42-year-old powerhouse entertainer and CEO also noted that product ingredients were prioritized above all else. “It was important to decide where we invested in our formulations. I knew what I wanted to do, with technology that works for all women and all textures, because I had not been able to find it. I built this from the ground up and funded it myself.”
Much of the marketing for the brand is centered around the family’s connection with haircare, specifically her mother, Tina Knowles, who owned a hair salon in New Orleans where Beyoncé sometimes worked during her early years. “I have many beautiful memories attached to my hair,” she explained. “The relationship we have with our hair is such a deeply personal journey. From spending my childhood in my mother’s salon to my father applying oil on my scalp to treat my psoriasis, these moments have been sacred to me.
Cécred Pricing
- Ritual Shaking Vessel: $20
- Cosmetics Bag: $22
- Hydrating Shampoo: $30
- Clarifying Shampoo and Scalp Scrub: $38
- Moisturizing Deep Conditioner – $38
- Moisture Sealing Lotion: $38
- Reconstructing Treatment Mask: $42
- Double Cleanse Kit with Moisturizing Deep Conditioner: $42
- Nourishing Hair Oil: $44
- Fortifying Treatment Kit: $46
- Fermented Rice and Rose Protein Ritual: $52
- Super Fan Bundle: $265
