Calling all Erewhon Market smoothie fans! The Southern California high-end supermarket chain has announced a partnership with model Winnie Harlow and performance drink brand Barcode on a smoothie. Dubbed “Glow Smoothie.” the drink features Vita Coco coconut milk as its creamy base, combined with Vital Proteins vanilla collagen peptides, Barcode lemon lime and a kick of lime juice. The smoothie also features nutrient-rich sea moss and a variety of tropical flavors including mango and pineapple.
The smoothie’s ingredients and cheery colors are a tribute to Harlow’s Jamaican ancestry, balancing citrus with sweetness with subtle hint of vanilla and coconut.
Barcode was founded by Mubarak Malik, formerly the director of performance for the New York Knicks and Los Angeles Lakers, and NBA player Kyle Kuzma (who has been dating Harlow for about four years).
Prior Erewon Market smoothie collaborators include Gisele Bundchen, Cactus Plant Flea Market, Kourtney Kardashian and Hailey Bieber, whose “Strawberry Glaze Skin” flavor is part of store’s permanent rotation of smoothies.
Priced at $22, Winnie Harlow and Barcode’s “Glow Smoothie” is available at Erewon starting March 19th.
