Adidas has tapped Jamaican music creative Shenseea to showcase the brand’s latest soccer jersey kits for team Jamaica, including both home and away jerseys. Designed by London-based designer Grace Wales Bonner, these kits celebrate the designer’s own Jamaican roots with the simplicity and beauty of sharp design and creative direction.
The choice of Shenseea as the face of the campaign highlights the appeal Adidas apparel has generated among women as outlined by Who What Wear on TikTok. Building on the explosive popularity of its Samba silhouette, Adidas has underscored the effortlessly cool feel of Terrace shoes with items like the Adicolor dress and skirts and easy breezy cropped jerseys, among other items.
Priced from $70 for a pre-match jersey up to $100 for home and away jerseys, Adidas’ Jamaican soccer jersey kits are available on adidas.com.
