Fent Beauty CEO Robyn Rihanna Fenty has announced Fenty Hair, an extension of her beauty brands that already includes Fenty Beauty, Fenty Skin and Fenty Parfum. While there aren’t any images of product available yet, Instagram account @fentyhair stated the line will be include “pullin’ up with “clinical hair repair for all types, textures + needs…”
Another post on the same account also mentioned product: “…I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need!”
In campaign images announcing the line, Rihanna wore a short blonde wigs, which some observers found odd given the line thus far has been described as product desiged to strengthen and repair hair. However, given Rihanna’s propensity to provide sneak peeks of upcoming launches, it might be an indication that the line also will include wigs and extensions.
The potential is there, according to WWD, which published Fenty Hair filings with the United States Patent and Trademark Office describing the brand as including clips, barrettes, scrunchies, wigs, curlers, elastic bands, hair extensions, and more.
Fenty Hair will launch on June 14, 2024 on fentybeauty.com. The brand will provide early access on June 10th in exchange for providing an email address.
