Calvin Klein has infused its fall 2024 marketing efforts with empowering female energy with a campaign featuring actor Greta Lee in her debut collaboration with the brand. Directed and photographed by Mert Alas, the campaign film captures the 41-year-old Lee dressed in Calvin Klein’s latest underwear collection, dancing to the infectious beat of The Go-Go’s “We Got the Beat.” The film highlights Lee with radiating authenticity, sensuality, and the empowerment that comes from feeling confident in one’s own skin.
In press about the campaign Lee shares, “Being a part of this campaign means a lot to me because I was able to truly show up as myself and lean in to a side of myself that I’ve never shown before.Working with Mert and the Calvin Klein team, and dressed almost exclusively in underwear, I tapped into this sense of confidence, empowerment and gratitude for my life, my family and my body. It was a radical and emotional experience for me, and I’m so proud of it.”
Enjoy a look at the campaign film below.
