Music and fashion creative Willow Smith has taken the spotlight as the star of Acne Studios‘ fall 2024 campaign, bringing her unique flair and effortless cool to the forefront. Captured by New Jersey-born photographer Jordan Hemingway, the campaign is meant to artfully blends serenity with strength, and centers denim which harkens back to Acne Studios denim roots.
Acne Studios’ creative director, Jonny Johansson, weighed in on the collaboration, stating, “Willow inspires me. Her creative style aligns perfectly with our commitment to individuality and nonconformity. As a cultural icon, especially among younger audiences, she embodies the authenticity we celebrate. She was the perfect fit for our fall 2024 collection.”
The Acne Studios fall 2024 assortment is now available on the brands website.
