NTWRK-owned ComplexCon made its Las Vegas debut in spectacular fashion this past weekend channeling the high-energy, big-budget vibes reminiscent of pre-COVID brand activations. The event was a bold reminder that streetwear, sneaker culture and hip-hop remain dominant forces in youth culture, thanks in part to creative curator Travis Scott and his Cactus Jack imprint, CactusCon.
Scott’s section of the show featured a total of 45 brands including cultural icons such as Futura and Rick Owens, as well as emerging design talents like Mowalola, Nicole McLaughlin, Hardstyle and Young Thug‘s Sp5der brand. Even Vetements made a splash through label designer Guram Gvasalia who was on-site to personally sign t-shirts. While there were lines everywhere, Scott’s display drew the longest wait times with his fans waiting for as long as eight hours to purchase merch.
In addition to Scott, Young Thug’s label Sp5der also drew long lines as did Ed Hardy and Ecko, both of which have found renewed popularity among streetwear-loving ytag/outh.
Nike’s presence was felt throughout the event, not only a massive booth dedciated to its Scott, but also with a Kids of Immigrants Air Max Sunder display, an immersive Air Max 1000 experience and other curated releases.
Other athletic brands made their mark as well, including Saucony and Jae Tips, Adidas and Clot, and Reebok, which partnered with Market Studios on a Club C sneaker, all of which added to the diverse mix of creative offerings at the show.
ComplexCon also shined a spotlight on emerging independant labels, showcasing talents like JJ Grant, Uzumaki Gallery, Ghetto Rodeo, Playa Society and Anthony Calydon among many more. This year also saw the inclusion of a section dedicated to Thriftcon, a thrift convention event established in 2019.
In previous years, ComplexCon carved out space for women, with brands like KNC Beauty, Urban Decay, Topicals, Soto Worldwide and Mea Culpa. However, this year saw a shift away from women-centered sections, with only a few women-focused brands like Matte Brand, Ciriaco, and Hello Angel Girl scattered throughout the convention. KNC
Though the event still celebrated creativity and diversity, the absence of women programming aside from DJs raised questions about the future balance of representation in an industry where women’s influence in sneaker culture continues to grow with talents like Grace Wales Bonner and Martine Rose, among others being the architects of noteworthy sneaker trends and designs.
Moving forward, it will be interesting to observe how ComplexCon navigates these dynamics and whether it reintroduces the more inclusive spaces that have resonated with a broader audience.
Ultimately, ComplexCon Vegas 2024 proved one thing: youth culture, streetwear, and the spirit of creativity remain alive and thriving.
Enjoy a look at some of the booths and stylish attendees below.
