Fresh off its debut New York runway show, Milan-based Off-White™ has been named the official style and culture curator for the New York Liberty. The first collaboration between the two will feature a varsity jacket, with future releases including seasonal fashion capsules, community programming, and partnerships with Liberty players to celebrate Women’s History Month, Black History Month, and Pride. This partnership, which unites sport, fashion, and community, officially launches on Sunday, September 22, during the Liberty’s first playoff game.
Off-White™ CEO Cristiano Fagnani commented on the collaboration, stating, “Off-White™ is a catalyst force for change, creating platforms and giving voice to a community of young radicals, groundbreaking talents, and unique cultural forces. The New York Liberty are leading the change in the world of sports, demanding attention and being bold. Sport is evolving, and women are making history by owning it. We are thrilled to partner with this inspiring team and create together a space that doesn’t exist, by pushing the boundaries to create the future. For everyone.”