Boston-based retailer CNCPTS has unveiled its latest collaboration with New Balance, the 740 “Saignée,” a sneaker inspired by the artistry of Rosé de Saignée, a niche and labor-intensive Champagne-making process. This unique technique involves red grape skins “bleeding” into the blend during pressing, resulting in a rosé with deeper hues, concentrated fruity notes, and rich terroir characteristics.
Speaking about the release, CNCPTS creative director Deon Point explained, “We were really inspired by the combination of warm and cool tones in the color palette of a bottle of rosé Champagne. The season is filled with celebration and no shortage of Champagne being poured, so for us, we wanted to bring that same vibrant spirit and mix of details to the design of the 740.”
New Balance and CNCPTS’ 740 “Saignée” drops December 13, 2024 at 11:00 AM EST on cncpts.com. In-store raffles for CNCPTS’ Boston, Miami and New York stores open December 11th at 12:00 EST.
