Altanta-based Spanx has partnered with Brooklyn-based L’Enchanteur by Soull and Dynasty Ogun, to create chic embellishments for SPANX sculpt ReDefine, the brand’s new sculpting denim collection.The collaboration features three attachment styles: belt loop chains, belt loop clasps, and oversized safety pins, paired with a 10-charm collection.
In press about the collaboration Spanx VP of Marketing Katie Weeks shares,”We’re thrilled to collaborate on this exciting denim capsule with L’Enchanteur, a brand that shares our passion for innovation through design.This partnership highlights our commitment to empowering women who are driving change in industries and inspiring future creators, just as Spanx’s founder set out to do 25 years ago. The exclusive accessory capsule collection is the perfect complement to SPANXsculpt™ ReDefine, which introduces first-to-market technology, blending style with groundbreaking innovation.”
The charms collection includes Spanx-red gemstones, a pair of crossed legs inspired by Spanx’s original packaging, L’Enchanteur’s signature key and mask totems, and zodiac symbols reflecting the brand’s mysticism.
