Multi-hyphenate artist Rakim Meyers aka A$AP Rocky is stepping into a new role as Creative Director at EssilorLuxottica-owned Ray-Ban.Beyond designing collections, A$AP Rocky will influence store design, campaign direction, and more. A special Blacked Out collection is expected in April 2025, featuring sunglasses designed by the artist himself.
In press Asap Rocky shared, “I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving.I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”
Ray-Ban’s parent company, EssilorLuxottica, acquired Supreme from VF Corp in October 2024. With A$AP Rocky now leading creative direction at Ray-Ban, it will be interesting to see if his influence sparks collaborations between the two brands.
