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Nike July 16, 2025
By Samia Grand Pierre
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Nike

NikeCraft Unveils the Mars Yard 3.0 With Global Challenge-Based Release

mars yard 30 nike
Photo Courtesy of Nike

July 16, 2025. Leave a Comment

NikeCraft is bringing back a cult classic with the introduction of the Mars Yard 3.0, marking the first update to the silhouette since 2017. Conceived by artist and designer Tom Sachs, the latest version of the aerospace-inspired shoe continues the brand’s exploration of functionality, creativity, and community through sport and self-discipline.Built for what Sachs calls the “sport of sculpture” and designed to meet the demands of everyday wear, the Mars Yard 3.0 blends technical innovation with conceptual rigor. At first glance, the design feels familiar, but Sachs assures that everything from the tooling to the packaging has been reimagined.

In press about the release Sachs says, “This shoe looks like earlier Mars Yard footwear, but it couldn’t be more different.Every single thing is completely new.The tooling, midsole, outsole, toe clip, heel clip and feel. Even the packaging, which looks like the previous version, is completely re-engineered to be reusable.”

Alongside the shoe, Sachs introduces the I.S.R.U. (In-Situ Resource Utilization) app, a new platform where participants can engage in weekly NikeCraft challenges designed to build self-discipline and reshape habits. Participation in the app’s rituals unlocks eligibility to purchase the Mars Yard 3.0.

“Mars Yards have always been hard to get, and they’re always going to be hard to get,” Sachs says. “I can’t guarantee you’ll get the shoes, but I can promise your life will improve by participating in meaningful daily routines.”

To deepen the story behind the silhouette, NikeCraft also debuts A Brief History of the Mars Yard, a new short documentary tracing the evolution of the shoe and the values that drive Sachs’ creative process. The film highlights how NikeCraft functions as an extension of Sachs’ art practice, where the shoe becomes a medium for storytelling, experimentation, and global connection.

The I.S.R.U. app and challenges are now live worldwide.Participants in an eligible position on the leaderboard will be able to purchase the Mars Yard 3.0 starting September 5 at store.tomsachs.com.

Snobette nikecraft mars yard 30 Updates
Courtesy of Nike

Nike Nike Tom Sachs

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