Southern California-based UGG has teamed up with Very Important Puppies aka VIP for a collection of booties. The effort marks UGGs first entry into the world of dogs, a category that’s seen explosive growth over the past several years.
Taking inspiration from UGG’s Classic boot, the booties feature the same overstitch seams, swapping out sheepskin for faux suede and faux fur trim accents. The boot is secured with an adjustable hook-and-loop strap. The shoes are finished with a durable rubber outsole to keep your pet protected from the elements.
Commenting on the effort UGG president Andrea O’Donnell explained, “UGG is a truly democratic brand. Expanding our range and collaborating with Very Important Puppies clever vision evidence this notion and debuts fun and function products, expanding the UGG brand’s iconic silhouette to a whole new species.”
Priced at $80, the booties are available in sizes XXS-XL and in either black and lime or chestnut and orange. Both colorways are available to pre-order with a January 7, 2020 delivery date on ugg.com.