In the days leading up to Adidas and Ivy Park‘s “Icy Park” upcoming launch, social media feeds have been filled with influencers and celebs opening gift packages along with campaign images and video shining a light on the collection’s outdoor-sport inspired collection combining both performance and lifestyle offerings.
In a new visual uploaded to Adidas’s Ivy Park landing page, brand boss Beyoncé appears along with her first-born daughter, Blue Ivy Carter (who is now nine–what??), to provide a look at the activewear and sport style collection.
In addition to her daughter, the rolling video also features brand ambassadors Gucci Mane (real name Radric Davis), Hailey Bieber and Dallas-born singer Kaash Paige, who is signed to Def Jam Recordings and managed by Roc Nation.
Adidas and Ivy Park’s “Icy Park” collection will launch in the United States on adidas.com at 4:00 PM EST on February 19, 2021. For global launch times and information on sizing click here.
Check out video featuring Blue Ivy below, along with all the latest images featuring Beyoncé below.
